A groundbreaking partnership that redefines the game: Genius Sports joins forces with Serie A.

Strategic alliance places Italy at the epicenter of international sports wageringFootball and technology form a union built for the future. Genius Sports, a global leader in sports wagering data and broadcast distribution, has entered a multi-year partnership with Lega Serie A. This is far more than a simple agreement: it constitutes a holistic package encompassing every fixture of Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This ensures every goal, every defensive challenge, and every critical play will be streamed and scrutinized instantly for a worldwide audience of supporters and gaming enthusiasts. For Italy, this represents a major stride toward deeper convergence of soccer, digital media, and sports betting. For global operators, it unlocks a treasure trove of official, safeguarded, and fully certified data.

Safeguard the sport's authenticity and its devoted supporters.

Lega Serie A CEO Luigi de Siervo expressed clear pride: this arrangement guarantees that solely authenticated data enters circulation, which is vital for protecting the integrity of competitions and the security of bettors. In a swiftly transforming market, where misinformation and unverified sources can impact both sports and wagering, depending on a trusted ally like Genius Sports delivers a powerful statement. It is equally an appeal to authorities to enhance their efforts in safeguarding football and the community. Here, innovation stands as a shield against tampering and a supportive partner for all who thrive on their devotion to the game.

Innovation, reach, and foresight: the winning formula of Genius Sports

Mark Locke, CEO of Genius Sports, states unequivocally: This alliance is a deliberate outcome, born from a targeted approach. After securing elite properties like the NFL and Premier League, the acquisition of Serie A rights consolidates the most sought-after collection in global sports betting. The firm will introduce BetVision, a live streaming platform that delivers broadcasts while seamlessly incorporating real-time data overlays, providing gamblers with a deeply engaging and dynamic interface. This initiative seeks to transform the fundamental idea of "viewing a match."

Italy serves as a pivotal focal point for European betting activities.

Genius Sports’ strategic move to heavily invest in Serie A arrives shortly after securing a data rights agreement with 18 competitions from the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech championships, the Genius framework is charting a detailed course: positioning Europe as the central hub of contemporary wagering. For Italy, this translates to occupying a core position within a dynamic system that produces economic value, employment opportunities, and, critically, global focus. A powerful message to clubs, supporters, and industry players: Italian football remains a premier, competitive label, eager to embrace advancement.